•   Lead to Opportunity Conversion Give sales reps a targeted set of leads, ordered by highest likelihood to convert.
  •   Opportunity to Close Conversion Understand how efforts that drive opportunities to close differ from driving leads to opportunities.
  •   Customer Upsell and Cross Sell Find out what customers are more likely to upgrade or buy additional products
  •   Customer Retention Keep your existing customers happy and focus on those customers that are at risk of leaving.
  •   Lifetime Value Spend time and effort on the most profitable segments of your business.