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5 Domo Data Visualizations Every CEO Needs

Thursday, October 13, 2016

Author Brian Shindurling

A robust dashboard can be invaluable to a CEO if it’s created with actionable insights in mind.

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Big Squid has presented hundreds of dashboard solutions to CEOs from all kinds of organizations, and yes, there is a general unifying theme to their requirements and key questions—growth, profit, period over period deltas, and company culture.

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Let’s examine growth; how does a CEO define it? It is a combination of factors—company size, sales and marketing growth in comparison with a previous period, Marginal Profit over time, forecasts, and employee sentiment over time.

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Once you understand how a CEO defines growth, it’s not a complicated task to help him or her determine whether or not he or she is winning or losing in terms of these key growth metrics.

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Because different verticals measure sales and revenue differently, we’ll focus on two of the most common scenarios today—software and retail—and we’ll showcase key visualizations for both business models, and the questions that can be answered with these visualizations.

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Software

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Visualization #1: Sales (ACV) and Marketing Growth (Rolling 13 months, this year vs. last year by month)