Taking Analytics Value Journey with existing Data & Analytics technologies is extremely manual & difficult. This is why, after thousands of Data & Analytics engagements, Big Squid built the Kraken platform. We have automated key steps, and built a platform for collaboration between the technology and business teams. It may feel like magic, but it really isn't. We just took years of learnings, and identified the best way to automate this journey."
Getting Started on
You have your data, and your BI tool is configured to tell you what happened. You understand "yesterday." What is the value of only knowing what happened in the past?
"Why did it happen?"
You know what happened; now you need to understand why it happened. What is affecting your organization's KPIs? What metrics are either positively or negatively impacting what is happening?
"What will happen?"
In identifying the metrics affecting your business, you now have the knowledge to understand what is likely to happen next. Which ones can you take action on to influence your organization's goals?
"How to influence the outcome?"
Understanding the drivers that affect your business's goals is the key to influencing their impact on your organization. Now you can leverage that knowledge to make smarter business decisions that directly impact the goals you're looking to achieve.
Big Squid’s team knows how to quickly diagnose where you are on your journey and how Kraken’s machine learning capabilities can be rolled out to provide immediate value, and get your on the path to forward-looking & more actionable insights. Learning more about our team and it’s approach.
With thousands of data & analytics projects delivered, and collective decades of experience in the space, Big Squid brings the credibility and authority to real-world business challenges and business objectives to enable executives and stakeholders to optimize the business outcomes.